The brands leading AI adoption don't just prompt for on-brand creative. They build an entire platform for it.
By Alex Gnibus, Product Marketing
TL;DR: Innovative brands want AI that can generate creative assets aligned with their brand style. But that’s hard without the right customization and production experience. Our Brand Style solution gives enterprises the custom platform needed to create on-brand content at scale.
We launched Stability AI Solutions in August 2025 to offer the partnership and customization that we knew enterprises needed to get AI working in creative production. An enterprise solution means we partner with your team on a custom AI implementation, including fine-tuned models and purpose-built workflows for your specific use cases.
Since then, it’s become even more clear through market insights (looking at you, MIT) and our customer deployments that co-innovation is the path to successful AI adoption.
Brand Style is one of the first solutions we offered, to address a top challenge for creative leaders: Meeting the growing demand for on-brand creative assets, like photography for a seasonal brand campaign. We collaborate with brands to build a bespoke creative production platform, powered by models trained on brand style guidelines, product details and other IP.
It’s not any one model. It’s not even just a custom model. It’s an entire custom platform.
Want to see what it looks like to implement the Brand Style solution? Follow along as I walk you through the process with a sock brand called….Stable Socks. (Just something random I came up with off the top of my head).
Or if you just want to skip to the demo, check it out here:
Inside the Brand Style process: Three steps to sock-cess
Imagine you’re the head of creative production for Stable Socks. You’re in charge of making sure the Stable Socks brand style shows up consistently in every creative asset – which is growing at crazy volumes.
In fact, you expect a 5X increase in demand for product imagery (something Stability AI has been hearing from multiple other brands). It’s a challenge that costs weeks in production timelines and hundreds of millions per campaign.
And as you know, brand style isn’t any one thing. It’s all of the elements that make up the Stable Socks identity: Color palette, font, mood, lighting, photography style, setting, and more.
Since you’re an innovative leader, you are of course experimenting with AI to solve the problem. But you’ve been let down so far – everything comes out looking like stock. Not your socks!
So you stop prompting, and start building. You talk to Stability AI and get to work on a custom Brand Style solution.
Step 1: Develop the custom brand model.
Start with highly advanced, iterative fine-tuning to get a model just right.
First things first. Out-of-the-box AI does not know Stable Socks. AI hasn’t been trained on the things that make your brand, your brand.
Enterprises understand this, and the early adopters have started training custom models. But they’re already finding out that it’s not enough to feed a few images or videos to a model. It takes a modular, more iterative approach, often with many versions of a model before the final model has it exactly right.
And most use cases actually need multiple models: One for your overall brand style, a product model for your specific sock SKU, a model for your font, and so on. Which brings us to our next step.
Step 2: Build the custom workflow.
A single model isn’t enough. You need a purpose-built workflow with the right combination of tools.
Creating an on-brand asset means perfecting every precise element needed to execute your creative concept. The Stable Socks Fall 2025 Launch campaign has a very specific look and feel.
Even as base models get more impressive, they can’t get it right again and again. You need a combination of models and tools in order to build a repeatable workflow that gets all the elements right consistently.
So the Applied Research team at Stability AI built a workflow just for your Stable Socks Fall campaign, with the models and post-processing tools needed to nail that retro 90s look every time.
Step 3: Implement the workflow in a custom UI.
AI has a UI problem when it comes to creative asset production.
Chat-based interfaces don’t scale for professional creative workflows. When your team uses AI to generate creative assets, they’re often stitching AI tools together (or “Frankensteining” them, as we’ve heard customers say) and hoping it’ll result in something usable.
So Stable Socks needs a UI that your creative team will love using. While Stability AI can deploy custom workflows in your preferred application, many brands prefer a fully managed, ready-to-use platform.
Sounds like a job for Dream Studio. This is Stability AI’s creative production platform built for enterprise teams to create, edit, and customize content with AI-powered tools.
But here’s the important part: When you deploy the Brand Style solution, it’s not just Dream Studio. It’s your brand’s version of Dream Studio. We customize Dream Studio with purpose-built UI enhancements, powered by your custom brand models.
For example, Stable Socks has Style Presets, which are purpose-built image generation workflows based on specific creative guidelines, campaign looks, or audience segments. In this case we have one for “Stable Socks Fall Launch” that your team can use to generate images in the exact right campaign style, with the exact right socks.
Text-to-image generation is just one of many custom workflows and UI components that Stability AI can build into Dream Studio.
Here a few examples of features we’re co-developing with major global brands:
Digital Twins: Build a library with your reusable characters for different campaign needs.
Image-to-Video workflow: Transform a static image into a compelling video asset.
Diversity enhancement: Increase variety in gender, ethnicity, and sexual orientation.
And who knows? Your brand could come up with the next custom feature!
The result: Create on-brand assets in minutes, not months
While the behind-the-scenes process to implement a Brand Style solution is complex, it happens in a matter of weeks – a fraction of the time it would normally take to have a product ready, coordinate photoshoots, and do post-production. Plus, Stability AI does the heavy lifting.
And once you have the implementation right, your team can let their creativity run wild and generate images of every bizarre, big-budget sock scenario imaginable. Put them on a horse! Ride in a vintage car! Jump into the ocean!
We’d love to talk more about your style.
Stable Socks is fun and all, but I’m sure you want to see how the Brand Style solution could work for the brand you actually manage.
Watch the demo to see the Brand Style solution in action, or grab time with our team to learn more about how we can partner together.
