Expected to adopt AI but unsure where to start? Wish you could hear what other brands are asking when they evaluate AI tools? We’re breaking down what it’s really like when a marketing leader is evaluating AI for creative production.

By the time most brands come to us, they’ve already been through the cycle. They’ve tested the new tools, maybe even one of those “train your own model” platforms that promise instant brand perfection, and ended up realizing the same thing: it’s not there yet.

How are artists using AI to make music? That’s what our Audio Research team set out to understand when they analyzed 337 musical works created since 2017.